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Our Mission, Vision, & Values

Our Mission

We make memories.

Memories that last a lifetime and are based on the authenticity, beauty, and pure joy of football.

Our Vision

We inspire Canadians to dream bigger.

To become an active part of and unite our community.

We are recognized as setting new global standards for the sport we love.

Our Values

FEARLESS 

We accept the challenges thrown at us and meet them head on.

JOYFUL

We create an environment that is fun, playful and positive.
Every day we follow the mantra, “Use your head, Bring your heart.”

CREATIVE
We seek out new ways of doing things and are never afraid to evolve in order to succeed.

UNITED
We bring people together. We unite people in a love of the sport. We are a community. It means more as we win together. We are united.